How Millennials Ended the Running Boom – Wall Street Journal

A really interesting article in the Wall Street Journal today about the ending of a decade-long ride in running race finishers in the US. The article goes on to discuss the changing fitness habits and preferences of Millenials for this decline and what the future may hold for running events.

http://www.wsj.com/articles/how-millennials-ended-the-running-boom-1462473195

6913258569_8a266452db_b
Millenials favour non-competitive events such as Colour Run. Image by Protoflux.

 

A very interesting article which is demonstrates the way fitness practices are changing. Young adults, according to the article, are very interested in health but prefer non-competitive fitness classes/events and new experiences rather than being identified with one particular activity.

Along with the rise of run-commuting, evidence like this offers intriguing insight into how the world of running may be changing … a great time to be studying it!

 

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s