How Millennials Ended the Running Boom – Wall Street Journal

A really interesting article in the Wall Street Journal today about the ending of a decade-long ride in running race finishers in the US. The article goes on to discuss the changing fitness habits and preferences of Millenials for this decline and what the future may hold for running events.

http://www.wsj.com/articles/how-millennials-ended-the-running-boom-1462473195

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Millenials favour non-competitive events such as Colour Run. Image by Protoflux.

 

A very interesting article which is demonstrates the way fitness practices are changing. Young adults, according to the article, are very interested in health but prefer non-competitive fitness classes/events and new experiences rather than being identified with one particular activity.

Along with the rise of run-commuting, evidence like this offers intriguing insight into how the world of running may be changing … a great time to be studying it!

 

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